You are receiving this email from Ball Dynamics International, LLC because you purchased a product, created an account, or subscribed on our website. To ensure that you continue to receive emails from us, add marketing@balldynamics.com to your address book today. If you haven't done so already, click to confirm your interest in receiving email campaigns from us.
Ball Dynamics International, LLC
August 2006

in this issue

Ask the Expert

What is “core strength” and why is it important?

New FitBALL® Deluxe Board

I bought the ball...now what?

Closeouts and Specials


 

Ask the Expert

We have an exciting new addition to our website which has just gone live this week! Be sure to check out our new "Ask the Expert" feature.

In this forum you can ask our FitBALL Master Trainer Taralyn Jensen any questions you have about using your FitBall, FitBALL accessories or on other related topics. Taralyn will be choosing from the submitted questions and posting her answers directly on the website. As it grows, the list of questions and answers will become a great source of helpful information for you.

Sample Questions:

How do I use a stability ball for aerobic exercise?

Can you recommend some beginner activities?

Visit "Ask the Expert".



Dear Friend,

Welcome to the August issue of The Health Bounce.

In this issue we're excited to announce the launch of our new "Ask the Expert' feature. Be sure to check out the description on the left and visit the site to see the feature in action. This month's newsletter also features a new Article from Amir Nevo and the FitBALL Deluxe Board, part of our newly expanded line of products.

Enjoy!

Sincerely,
Your friends at BDI.


  • What is “core strength” and why is it important?
  • by Amir Nevo, BScK, CSCS, PFLC

    What is core strength and why is it important? Core strength is a real catch phrase these days. Exercisers use it, personal trainers use it, magazines articles talk about it, and experts praise it. The problem with this catch phrase is that everyone has a different interpretation and definition.

    Core strength involves recruiting and strengthening deep and middle layer muscles that lie far below the conventional muscles that people generally target when exercising in the gym (back, chest, biceps, triceps, shoulders, legs, etc).

    By strengthening your core muscles, you strengthen your whole body from the inside out. Picture your body as a house. The concrete foundation represents your core muscles, while the rest of the house made of wood and a brick represents your outer muscles (back, chest, arms, etc). If you only concentrate on building the top part of the house (i.e. conventional weight lifting) while paying little attention to the foundation (your core muscles), the final product is a weak overall structure regardless of how fit and muscular you may appear to be.

    By properly targeting your deep layer and middle layer core muscles you will build a strong foundation which will serve as a better support for the rest of the structure. The deep layer muscles run along the spine and provide deep support and postural information to the brain. The four main middle layer muscles that support your spine are the transversus abdominis, the multifidus, the quadratus lumborum, and the internal obliques, and work together to keep the spine stable and strong.

    New research shows that one common cause of back pain is weak core muscles. Even people who have well developed outer muscles can have weak core muscles, thus leading to back pain. This is because back pain is a result of a lack of direct muscular support to the spine, and it is not the outer muscles that support the spine, but rather the deep and middle layer muscles that serve this function. By following proper exercises that specifically target the middle and deep layer “core” muscles you can build a strong foundation for your spine, which will help decrease back pain or decrease the risk of back pain issues.

    In fact, chronically wearing a “back support” belt or back brace for prolonged periods of time can lead to core muscle weakness by training your core muscles to turn off. You body learns that the belt or brace will support your spine, thus shutting down your core muscles when spinal support is needed. So if you think you are protecting your back by chronically wearing such devices, you are in fact doing your back a disservice (unless otherwise prescribed by your health practitioner).

    So how do you train these deep and middle layer core muscles? One answer lies in one of the best inventions in fitness in a long time – the stability ball! The stability ball allows you to take your exercise routine to a new level, challenging not only your conventional muscles, but also your core muscles that will strengthen your spine.

    The unstable environment offered by the stability ball when exercising forces the body to recruit the deep and middle layer stabilizer muscles to help support the spine through the movement. This type of muscle recruiting is much more difficult to achieve without the use of a stability ball.

    By combining a FitBALL with the “I Bought The Ball... Now What?” DVD, you can set yourself on a road to success in core strengthening by following the very specific series of exercises that target your entire body while increasing support to your spine. If you have back pain, or if you just want to reduce your risk of back pain then this DVD is definitely for you! Amir Nevo is a kinesiologist and personal trainer and can be contacted on his website: www.healthwave.ca

  • New FitBALL® Deluxe Board
  • FitBALL® Deluxe Board

    Balance training is an important part of core strength, vital to how our bodies relate to the physical world. It also adds a level of difficulty to many forms of functional training. The new FitBALL® Deluxe Board has an extra-large surface—19.5” x 27”—ample room for full body training. The heavy-duty plastic construction is designed for high-use fitness and rehab facilities. With a fulcrum height of 5”, the multi-directional base offers balance challenges for both beginners and advanced users. The FitBALL Deluxe Board is part of the newly expanded line of FitBALL® brand professional-quality fitness and therapeutic products distributed by Ball Dynamics International.

    Click here to buy
  • I bought the ball...now what?
  • by Amir Nevo, BScK, CSCS, PFLC

    This challenging and entertaining video delivers a powerful way to stretch and strengthen your whole body using the FitBALL exercise ball.

    This video differs from most stability ball videos as it shows a series of over 75 ball exercises that you can customize into a workout specific to your needs. By learning this video’s clearly-explained and demonstrated exercises, you will discover how to to strengthen the back, chest, arms, shoulders, legs, and abdominals with one inexpensive piece of equipment (the FitBALL) and, in the process, acquire the knowledge to create the exercise program that has the most impact for you or your patient/client.

    Click here to buy
  • Closeouts and Specials
  • Be sure to regularly visit our 'Closeouts and Specials' page to see the latest clearance and discontinued items at substantial savings. The inventory is limited and the prices are great so be sure to act fast to get in on the deals.

    See the Latest Specials
    - phone -
    1-800 752-2255

    Ball Dynamics International, LLC

    FitBALL is a registered trademark of Ball Dynamics International, LLC