Ball Dynamics International, LLC
April 2008

in this issue

(Dance Dance) Revolution Catching on

Can video games provide the first 'steps' in a fitness revolution for children and adults?

FitBALLŪ Kids DVD

FitBALLŪ Hopping Ball

Closeouts and Specials


 

(Dance Dance) Revolution Catching on

For the uninitiated, here are some highlights of Dance Dance Revolution's popularity:

  • Last year, West Virginia announced that all of its 765 public schools plan to bring the videogame into the curriculum. Estimates are that 1,500 U.S. schools will be using DDR to boost physical education by the end of the decade.
  • Since being introduced in Japan in 1998, 90 official DDR versions have been releases internationally.
  • Today, countless websites are devoted to the game.
  • Semi-pro players compete in tournaments, and it's registered an official sport in Norway.




Greetimgs,

Welcome to the April issue of The Health Bounce!

In this month's newsletter, Fabio Comana tells us how video games may be the way to a healthier family! Our product spotlight features two of our most popular kids' fitness products that also provide a fun way to add movement and physical activity into your child's day.

We also want to let you know about our eNews archive! Look through our past articles by clicking here. There is also a link on our homepage located directly beneath the Newsletter signup form.


  • Can video games provide the first 'steps' in a fitness revolution for children and adults?
  • By Fabio Comana
    MA., MS., ACE-CPT & LWMC, ACSM HFI, CSCS, CISSN
Exercise Physiologist and Research Scientist
 American Council on Exercise

    As surprising as it might sound, increased fitness and stronger families could result from new video games that require body movement, not just thumb-wiggling. Looking at the popularity of game systems like the Wii—which requires the actual motion of hitting a baseball, tennis ball, golf ball, etc.—we may have found a fun way to prompt our children to be more active.

    The American Council on Exercise (ACE) funded a scientific study of people playing one intensely popular video game—Dance Dance Revolution, or DDR—and found stunning physical benefits. A close look at the study’s data finds DDR can provide the physical activity many children lack.

    The study conducted last year found that all subjects (male and female, ages 12 to 25) showed a marked increase in exercise intensity as they participated in each increasingly difficult mode in the DDR game. “In the ‘light’ mode, DDR is probably suitable for a good warmup because it’s just not that intense, but the ‘standard’ and ‘difficult’ modes gave the test subjects a tremendous workout,” said exercise scientist John Porcari, Ph.D., one of the leaders of the study. “When you compare it to cycling, DDR is equivalent to riding about 12 to 14 miles an hour,” he says. “It’s also very similar to the benefits people get with high-impact aerobics.”

    DDR offers another huge benefit. In this age of over- burdened schedules, parents willing to “shake their booty” playing DDR will find they can accomplish three things at once: help their child to be healthier, exercise and enjoy quality family time.

    DDR provides children and adults a combination of cardio (both aerobic and anaerobic – so it builds the energy pathways and fitness), muscle endurance and motor skills (coordination, balance, agility) and it burns calories to help fight obesity. That’s great for adults, but essential for children’s normal growth and development of bones, muscles, and motor skills.

    There are some less obvious advantages to exercising using a game like DDR. It provides an opportunity for parents to “exerplay” with their children, fostering and strengthening family ties. Each time a family does something that makes each member healthier, it promotes a home culture that values a healthier lifestyle and becomes a good support system for all to promote activity.

    Make it fun! For example, be sure the game-level played doesn’t frustrate your child. Some level of motor coordination and cognitive function are required, but a 5- 6 year old could feasibly use DDR if he or she has the interest and program loaded is very simplistic.

    The bottom line is this: for adults and children, when exercising is fun and done while interacting with people you enjoy, people are more likely to do it regularly.

    Like any other exercise, don’t over do it. Even with DDR, overtraining syndrome is a concern for all ages. Potential overtraining problems include stress fractures of the bones due to the stomping and muscle fatigue and soreness due to insufficient recovery. And, yes, much in the same way you would consult a medical doctor before starting any exercise program, you should make sure you are physically ready to take on the DDR challenge (especially the older and more de-conditioned you are).

    While I would hope we don’t become a virtual reality-gaming society, games and video game systems that require full-body movement are certainly a good introduction to getting all of us to become more active.

  • FitBALLŪ Kids DVD
  • dvd

    Included on this DVD are three mini-workouts, designed exclusively for kids 7-14 years old who want to learn a fun way to be active.* Using the FitBALL exercise ball has many benefits for kids including balance, coordination, flexibility and general fitness skills.

    Each mini-workout includes cardio, strengthening and stretching...a complete workout in about 20 minutes! There's functional training in the beginner's workout Sport Time (FitBALL moves that mimic real-life movements found in various sport activities), heart- pumping hip-hops in Cardio Bounce and challenging strength positions lying over the ball in Muscle Max.

    Fast-paced and non-repetitive moves help keep kids focused and entertained. The exercises can be done at home or in group settings at school or the gym. We also feature 2 elementary-aged kids in the video to help you get motivated and show you how easy it is to have fun!!!

    You don't have to be perfect or naturally athletic-just willing to try. Parents, teachers and fitness professionals can all motivate kids to make regular physical activity a lifetime pursuit.

    *consult your physician before beginning this, or any, exercise program.

    Click here to buy
  • FitBALLŪ Hopping Ball
  • hopballs

    With a sturdy handle and a lot of bounce, the FitBALL Hopping Ball can provide hours of fun indoor play. Your favorite child could benefit from cardio-vascular activity while hopping on the ball. Or gather up your co-workers for Hopping Ball races during your coffee break—a fun way to include some exercise in your workday. Available in sizes 45cm (Yellow), 55cm (Red) and 65cm (blue.)

    Unsure of what size you need? Call our helpful Customer Service Reps (toll-free 800-752-2255 M-F, 6 AM-5:30 PM MST.) FitBALL Hopping Balls are not recommended for outdoor use. Packaged in a poly bag. Pump not included.

    Click here to buy
  • Closeouts and Specials
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    Ball Dynamics International, LLC

    FitBALL is a registered trademark of Ball Dynamics International, LLC